Applegate Regenerative

Expanding on their mission of ‘changing the meat we eat’, Applegate was in the process of growing their portfolio to include a line of products created using regenerative farming practices. As visual and verbal clutter in the category continue to make shopping confusing, the objective was to develop a simple, clear story around Applegate’s regenerative line of products and differentiate from the rest of their hot dog line — initially focusing on designing their natural hot dog with beef raised using practices that regenerate the land.